For what it’s worth, I don’t think the fact John Cook posted under another person’s name is a big deal. He only did so in the Skeptical Science forum. You can see the sort of comment he left on this page. I think it’s messed up he used a real person’s name rather than just a fake one, but… who cares? The only people he could have expected to see it were the Skeptical Science group. If he wants to pretend he’s Lubos Motl with them for a bit, whatever. It’s not like he was pretending to be a Nazi…
If there’s a story to be had here, I think it’s in the reason Cook used the fake identity. It’s not like he did it just for kicks. He made the fake account to post comments for an experiment he was doing with the UWA to judge how reading comprehension is affected by skeptic/warmist comments. To repeat, in an attempt to judge how skeptic comments affect reader comprehension, John Cook made a fake account to make fake comments.
The sad part is the “fake account” part is actually irrelevant. Cook invited the Skeptical Science group to make fake comments under their own names. He made the fake account because not enough of them did. He talked about the possibility of having to make a second fake account for the same reason. So really, all this comes down to is Cook needed to produce fake “skeptic” comments for an experiment so he and the UWA could try to draw conclusions about how skeptic comments affect reader comprehension.
Which is really weird. I’m not sure how fake skeptic comments let you determine the effect actual skeptic comments would have on reader comprehension.